I Love Culture

Capital of one the world's fastest-growing economies, Addis Ababa (also spelled Addis Abeba) is a city in motion, catching up to Ethiopia's zooming commercial development in stride. At times gauche and somewhat rough around the edges, it is nonetheless worth more than a single night in transit, if only for the country's finest dining, shopping and of-the-moment urban developments.

Already well-known as a business travel destination, Doha, the capital of the State of Qatar, has emerged in recent years as a rapidly developing tourist destination as well. A modern country built on the deep cultural roots of its Bedouin heritage, Qatar presents visitors with a kaleidoscope of fascinating contrasts and experiences; from the tranquillity of the desert to the lively alleys of the souq, from the impressive coastal fortresses to the dramatic high-rise towers, and from the deserted sandy beaches and mangrove lagoons to the elegant residential districts and green parks.

Stockholm is a city of contrasts. Trends in music, design, fashion, and technology are born here. Hip bars and world-class restaurants are shoulder-to-shoulder with historical cafés and cosy neighbourhood pubs. Stockholm is simultaneously urban and close to nature, and water is an ever-present feature in this city where the lake and sea meet. The atmosphere is open, tolerant, and welcoming, and diversity and innovation are highly encouraged. Stockholm is a city for everyone.

Escape to the enchanting island of Réunion, a tiny dot of land in the Indian Ocean, where lush rainforests, towering volcanic peaks, and pristine beaches invite adventurous souls. Embark on thrilling hikes through rugged terrain, marvel at the dramatic landscapes of Piton de la Fournaise—one of the world's most active volcanoes—indulge in the island's rich Creole cuisine, or simply unwind on the sandy shores while soaking in the warm tropical sun.

Adelaide is a new city in an old land, founded as a British colony in 1836 and now the capital of South Australia. Today, its rich mix of diverse cultures has adopted a relaxed and cosmopolitan lifestyle amidst green parks as well as 30km of beaches stretching along its suburbs. The city is famous for its al fresco eating culture, and it is the centre of the Australian wine industry, with some of the best food and drinks in the world.

Reims is one of France's most vibrant and cosmopolitan cities. It offers visitors a great choice of fine restaurants, brasseries, shops, lively nightlife, concerts, festivals, and cultural events, and of course, world-famous Champagne houses to visit and sample the local nectar. With tree-lined avenues, elegant squares, and a magnificent Gothic-style cathedral that played host to the coronation of several kings of France.

Djerba, the largest island of North Africa, is situated southeast of Tunisia on the Gulf of Gabes and is ringed by miles of sandy beaches and luxury hotels. With its ideal temperate climate, this is another very popular Tunisian destination. The many resort hotels provide anything you need for lazy days of sunbathing, plus a wide range of activities like thalassotherapy or water sports.

Nestled amidst the mountains of northern Laos, Luang Prabang is a strong contender for the title of Southeast Asia's best-kept secret. Here, in the heart of the country, life moves in sync with the sun and nature, in a beautiful symbiosis of old and new. With its unspoilt natural wonders and golden temples glistening in the sun, Laos’ former royal capital has emerged as one of the most captivating and enchanting destinations in Southeast Asia. Little wonder that it draws in more than a million visitors each year.