I Love Culture

Jerusalem, where history and spirituality converge, contains sacred sites central to world religions. The kaleidoscope of cultures results from the Jewish, Christian, Muslim, and Armenian communities. Experience a vibrant music scene and diverse cuisine, while the Light Festival and Jerusalem Film Festival provide cultural events. The city's spiritual aura and beauty are evident in its mosaics, architecture, and views from the Mount of Olives. A trip to Jerusalem is sure to leave a lasting impression.

Also known as Canton, Guangzhou is the third largest city in China. It has long been one of China's main commercial and trading centres and is one of the first cities that opened to the world. As one of the fastest growing cities in Asia, Guangzhou has also seen fast growth in tourism, attracting visitors with its cosmopolitan atmosphere, world-renowned Cantonese cuisine and its vibrant nightlife.

Guilin has long been a favourite among travellers to China. This compact city is most famous for the green mountains, crystal clear waters, unique caves and the beautiful cliffs in its outskirts. The karst peaks and the surrounding areas are world renowned for its beautiful scenery. Yet it is not only this stunning landscape that draws visitors to Guilin, but its unique folk customs, that make for unforgettable experiences in themselves.

Perugia is the provincial capital of Umbria, one of Italy’s most beautiful regions. The ancient heart of the city, packed full of Etruscan and Roman monuments, perches on a hilltop with the modern city spread below. With a prestigious university, the city has a lively student population, good shopping, fun bars and great restaurants. If that weren't enough, Perugia is the setting for one of Europe’s best jazz festivals: Umbria Jazz.

Yanbu has long been known as little more than an industrial centre with a busy port, but with some of the country's best diving spots and ever more luxury resorts in the area, it is quickly transforming into a coveted vacation destination. The desert beaches are beautiful, captivating, and solitary enough to make your visit a unique experience. There has never been a better time to visit, as the crowds have not yet caught on to this emerging city, and travellers can still have huge expanses of pristine beaches all to themselves.

Seoul is a city of contrasts in which the ancient and the modern coexist in harmony. In one sense, it is a hi-tech 21st-century city awash with neon lights and the sights and sounds of a 24-hour metropolis, while at the same time, a city retaining the majesty and graceful ambience of ancient dynasties that once ruled over it. Like the river Han on which it sits, Seoul is constantly moving as it strides boldly into the future, yet simultaneously managing to keep one foot firmly entrenched in its historical past.

Set against a backdrop of historical buildings, Matsuyama is a vibrant city of living traditions. Here, haiku poetry still holds a significant place in daily life. With a jam-packed calendar of seasonal festivals, visitors are guaranteed to find something captivating to experience all year round. Getting around the city is easy with a network of vintage trams and steam trains at your service. In addition, Matsuyama boasts miles of sandy beaches, which provide a scenic view of the Seto Inland Sea, filled with beautiful islands.